One BIG Love Handle, One SMALL Love Handle

There is a big difference between losing fat mass and actually getting rid of fat cells.

You lose fat MASS with diet and exercise, you lose fat CELLS through something completely different…

Now I understand if this sounds impossible - We used to think fat cells were permanent, but it turns out this isn’t true, fat cells live for roughly ten years, then they die.

And.. sometimes this process can be sped up.

Like when your fat is exposed to cold.


Cold exposure is able to trigger something called ‘apoptosis’ which essentially tells your body to “kill” fat cells… and it’s only works on fat cells (not muscle or skin).

In fact, in an extremely interesting case study published in 2013 chronicles 2 patients who exposed ONE love handle to cold therapy. Five years later, the treated love handle was still visibly smaller than the non treated love handle!

This means something non-exercise, non-nutrition can have a DIRECT impact on the amount of fat cells in your body.

Now, you may be wondering… why should you care?

Well here’s the thing:

Like I said earlier, when you lose weight you shrink your fat cells, but you don’t LOSE fat cells.

The fat cells shrink, but they don’t go away, so your problem areas will ALWAYS be your problem areas.

Losing fat cells, especially through TARGETED killing of fat cells has the potential to permanently smooth out stubborn fat areas like your love handles.

Now you still have to diet to LOSE weight and get rid of fat mass, however as a “next step” you may have the ability to alter the number of fat cells you have, WITHOUT diet or exercise.

This is the topic of Brad Pilon’s new book, and it’s not just exposure to cold that has the ability to get rid of fat cells. There are other factors that can initiate fat cell apoptosis.

If you’re interested you can check it out here —> Fat Cell Killer